The recycling system in the U.S. varies significantly from one locality to another, resulting in inconsistent guidelines for what can and cannot be recycled. This lack of standardization makes it challenging to effectively communicate recyclability information at a national scale. Large companies that operate at a regional or national level face the challenge of providing consistent information across different states and communities. This highlights the necessity for a national solution that can bridge the gap and provide accurate recycling information to consumers.
Recycle Check, developed by The Recycling Partnership, is a cutting-edge platform designed to address the challenges of recyclability communication. By scanning a QR code on a product or clicking a link while shopping online, consumers can enter their location and immediately receive information on whether an item can be recycled in their area.
Consumer confusion plays a significant role in the inefficient recycling practices prevalent today. Despite the majority of Americans believing in the positive impact of recycling, approximately two-thirds of household recyclables end up in landfills due to confusion about what and how to recycle. This not only leads to wasted materials but also hinders the quality and efficiency of recycling systems.
Recycle Check aims to address consumer confusion by providing easily accessible and accurate recycling information. According to research, 78% of people believe that a QR code with local information would help simplify recycling, while 73% said it would increase their trust in the recycling process. By offering a dynamic and reliable solution, Recycle Check empowers consumers to make informed recycling decisions, ensuring that recyclable products find their way to appropriate recycling facilities.
By getting involved with Recycle Check, brands can ensure compliance with evolving regulations and communicate accurate, up-to-date recycling information. With the changing regulatory environment, Recycle Check offers a dynamic label solution that can adapt to future changes while maintaining consistent recycling communication across the nation.
General Mills and Horizon Organic are among the forward-thinking brands that have recognized the potential of Recycle Check and are planning to pilot the program. However, Recycle Check is open to any company in the food and beverage, fresh produce, household goods, cleaning, beauty, and personal care industries. With the support of brands and collaboration with existing labeling systems, Recycle Check paves the way for a more transparent, accessible, and effective recycling system. Through this dynamic solution, we can ensure that recyclable products find their way into the recycling stream, reducing waste and protecting our environment for future generations.
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